Part of my role as an in-house designer includes creating a number of booths, materials, and out-of-home visuals to help promote our brand at trade shows, or during major campaigns. As the sole designer of these projects, I was responsible for the entire visual package from concept to delivery. There were several components I had to consider while designing these assets:

1. Making sure every design was accurately placed down to the millimeter

2. Ensuring the overarching design of the booth was coherent and represented our elevating branding

3. Accurately portraying our company’s product in an effective way to attract attendees and prospects